PFM

PFM Intelligence, active in retail analytics and visitor data insights, asked us to help transform its cloud infrastructure. This project aimed at enhancing scalability, optimizing security, and driving operational efficiency to meet the demands of their expanding global client base. 

About PFM

PFM Intelligence Group specializes in providing data-driven insights for optimizing consumer locations, making it a key player in retail and public venue analytics. Known as the “Google Analytics” of offline spaces, PFM’s core business revolves around capturing and analyzing foot traffic, customer behavior, and visitor movement. Their solutions serve various sectors, including retail, travel, quick-service restaurants, and smart buildings. As PFM expands its client base and geographic reach, its need for secure, scalable, and reliable cloud solutions also grows.

The Situation

PFM’s data-centric operations demanded a high-performance, agile cloud infrastructure that could support real-time data processing and scale with their rapid growth. With expansion plans and an evolving data strategy, PFM needed cloud solutions that would not only handle current demands but also accommodate future developments. Security, scalability, and continuous uptime were essential requirements to deliver reliable data insights to their clients across diverse markets.

The IT Question

PFM’s main question centered on how they could optimize their cloud infrastructure to improve efficiency, enhance security, and prepare for scalability. They wanted a streamlined solution to support their DevOps model and allow their internal team to stay updated on cloud and development practices.

The Business Behind the Question

As an analytics provider for retail and public venues, PFM relies on high-quality, reliable data to deliver actionable insights. Meeting this commitment requires continuous access to cutting-edge cloud technologies, ensuring that their infrastructure can handle peak data loads, rigorous security demands, and high availability. For PFM, optimizing cloud infrastructure was a critical business need to maintain its competitive edge and support its growing portfolio.

Our Solution

We provided PFM with a comprehensive solution tailored to their unique needs:

1. Trained Development Team: Equipped PFM’s development team with targeted training on cloud and DevOps best practices, empowering them to leverage cloud infrastructure confidently.
2. Cloud Adoption and DevOps for OIT: Facilitated PFM’s transition to cloud-native solutions, implementing DevOps methodologies focused on Operational IT (OIT), which helped streamline deployment cycles and improve system responsiveness.
3. Enhanced Security: Introduced robust security measures to safeguard PFM’s sensitive data, aligning with industry standards and ensuring full compliance.
4. Scalability: Built scalable infrastructure solutions to handle PFM’s expanding data needs, allowing seamless growth and increased data processing capabilities.
5. Reporting: Developed custom reporting tools that enable PFM to monitor cloud performance and make informed adjustments as needed.
6. Optimized Cloud Infrastructure: Conducted an extensive review and optimization of PFM’s cloud resources to enhance efficiency, reduce latency, and improve overall performance.
7. 24/7 Support: Established a 24/7 support framework to ensure constant availability and quick assistance, supporting PFM’s commitment to real-time insights and operational continuity.

The Mission-Critical Transformation

Through this partnership, PFM’s cloud infrastructure has transformed into a robust, scalable, and secure foundation that enables the company to continue leading in retail and venue analytics. With optimized processes, increased security, and real-time operational insights, PFM can now support its clients with higher reliability and accuracy, driving both innovation and growth across its expanding European and global footprint.