Trivago

Trivago, a leading global hotel search platform, partnered with us to optimize its cloud infrastructure during a critical scale-up phase. Our expertise played a key role in accelerating deployment processes, reducing operational costs, and integrating advanced tools that helped Trivago achieve exceptional performance while upholding cost efficiency.

About Trivago

Trivago, a prominent player in the online travel industry, specializes in hotel price comparison, helping millions of travelers worldwide find the best hotel deals. Known for its vast hotel database and user-friendly search interface, Trivago connects travelers with hotel listings from various online travel agencies (OTAs) and hotel chains. Their business model relies on a cost-per-click (CPC) revenue approach, driving clicks to partner sites through their platform, which supports over 120 million monthly users.

The Situation

As Trivago expanded rapidly, it faced the challenge of scaling up its cloud infrastructure while maintaining operational efficiency. With a growing user base and an extensive image library, Trivago needed a robust, scalable infrastructure to support fast deployment, manage costs, and deliver a seamless user experience.

The IT Question

Trivago required solutions that could not only scale with demand but also enhance deployment velocity, streamline cloud management, and drive cost efficiency. The primary IT questions were:

• How to improve deployment speed across multiple teams?
• What strategies could effectively optimize cloud costs?
• How to manage their extensive image assets at scale?

The Business Behind the Question

Trivago’s business model depends heavily on user engagement and a smooth, reliable search experience. To stay competitive in the online travel industry, they needed to operate an agile, cost-effective infrastructure that would allow continuous improvements and innovation without increasing operational expenses. Cost optimization and efficient asset management were critical to maintaining profitability.

Our Solution

During Trivago's scale-up phase, we delivered a suite of solutions tailored to their needs:

1. Deployment Velocity Enhancement: We assisted multiple teams in boosting deployment velocity, implementing a robust multi-account setup, secure pipelines, and infrastructure-as-code practices to support agile development and deployment.
2. Cost Efficiency through FinOps: Leveraging FinOps principles, we developed a cost-efficiency strategy that included monitoring, optimizing resource usage, and reducing unnecessary expenses, aligning infrastructure usage with Trivago’s financial goals.
3. Asset Scaling Tool for Images: We designed and deployed a custom tool for scaling Trivago’s image assets. This tool allows for efficient handling of millions of images, ensures fast delivery times, and reduces storage costs.
4. 24/7 Support: To ensure Trivago’s systems remained reliable and resilient, our team provided around-the-clock support, ready to address any critical issues promptly.

The Mission-Critical Transformation

Our solutions enabled Trivago to achieve a mission-critical transformation, enhancing the scalability, efficiency, and cost-effectiveness of its cloud infrastructure. By streamlining deployment processes and ensuring cost-effective asset scaling, Trivago maintained an optimal balance between growth and operational efficiency. This transformation allowed Trivago to continue delivering a seamless and reliable experience to millions of users, strengthening their position in the competitive online travel industry.